Archive for the ‘TRANSPROMO’ Category

Impact of BREXIT on business communications

Wednesday, October 10th, 2018

The RedTitan office in the UK views BREXIT (UK leaves the EU in March 2019) with the same concerns as much of British business: more paperwork, more administration and more costs – but it’s an ill wind …

Every document (printed or electronic) that cites an EU law (say) will need redrafting and guess who is very good at that. RedTitan software can make a few tweaks (or a major overhaul) without having to re-hire those offshore contractors

The scope of the change is still not clear (the politicians still don’t have a plan) but the rumours aren’t good. There was plenty of time to plan for fixing the millennium bug (and that was a very simple concept). This time the impact and the rules are a little more vague and the reaction of British business is everything from “it will be all right on the night” to sneaking a few HQ staff off to Amsterdam. As always, it is the nimble that will avoid the worst of the shock and those equipped with RedTitan document transform software will be able to react fast to new legislation.

For RedTitan in the UK the “brexit bonus” came early.

If you don’t have RedTitan software you don’t really own your business communications.

 

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QRCODE and TRANSPROMO

Wednesday, September 14th, 2011

QRCODE reponse deviceIt’s as bad as watching your father dancing at a party. Suddenly your boss discovers Facebook and this months marketing budget gets blown on an advertising column mixed in with interesting stuff about getting a “flatter tummy”. He looks hurt with your comment – “maybe not the right demographic”.

Trying to leverage the “next big thing” to get your message across has never been easy. For example, over the last five years we have all got used to the idea of “Trans promotional Marketing”. “TRANSPROMO” is the simple concept that a marketing message is added to a document that your customer is likely to re-read and keep (like an invoice or a statement). TRANSPROMO has much more impact than any other direct mail. We all cherish and re-read our bills don’t we? Well the market share of the smart phone and a fancy QRCODE 2D barcode might just make your TRANSPROMO communication twice as effective! (more…)